Collect references of brand visuals / generative art from top tier AI research / data provider companies. A lot of them use generative AI for their blogs, research, background graphics, etc. Examples: https://contralabs.com/#offerings https://www.afterquery.com/ https://www.harvey.ai/ https://openai.com/news/ And then propose at least 4 different visual / generative AI styles for Evals, that we can use for our branding, particularly for our data offering. Illustration, abstract, gradients, consistent color tones/themes, etc are what we are looking for. And a central theme / idea. I thought Contra Labs did a good job with its theme as well - it's like a friendly medieval painting style and those characters using a computer for evaluating outputs, etc. For us some ideas could be using Leonardo Da Vinci styles, gladiator / pokemon style arena battles, blind wine tastings, film history / cultural pop reference, etc. Since we are focused on areas where human taste, creative expression, subjective judgment matters vs. mathematical / objective truth finding. Use extra / extra high reasoning effort or the equivalent. And then make the final output a HTML format so I can view the branding proposals online easily. Imagine you are a high end branding agency presenting the final deliverables. Our branding will primarily be used for lab-facing research pages, benchmarks, articles/blogs, research papers, etc fyi.